WOODS VALLEY SKI AREA
PRIVACY POLICY
Last Updated: June 2026
Woods Valley Ski Area (“Woods Valley,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, purchasing products or services, signing up for communications, participating in promotions, or otherwise interacting with us.
By using our website, you acknowledge the practices described in this Privacy Policy.
- INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide, including:
• Name
• Mailing address
• Email address
• Telephone number
• Date of birth
• Emergency contact information
• Payment information necessary to process purchases. Payment card information is generally processed by third-party payment processors and is not stored by Woods Valley Ski Area except as required for transaction records.
• Information submitted through contact forms, surveys, contests, or promotions
We may also automatically collect certain technical information when you visit our website, including:
• IP address
• Browser type
• Device information
• Pages visited
• Referring website
• Date and time of visits
• Website usage and analytics information
- HOW WE USE YOUR INFORMATION
We may use personal information to:
• Process lift ticket, season pass, lesson, rental, food service, and merchandise purchases
• Respond to inquiries and customer service requests
• Manage accounts and reservations
• Send operational notices and transaction confirmations
• Send promotional communications and special offers
• Improve our website, services, and guest experience
• Analyze website performance and visitor activity
• Protect against fraud and unauthorized transactions
• Comply with legal obligations
- COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies to improve functionality, understand website usage, and enhance your experience.
Cookies may be used for:
• Essential website functionality
• Security and fraud prevention
• Website analytics
• Performance measurement
• User preferences
Where required, visitors may manage cookie preferences through our Cookie Consent Manager. Visitors may also adjust browser settings to manage or delete cookies.
Additional information regarding cookies used on this website may be found through our Cookie Declaration provided by our cookie management platform.
- THIRD-PARTY SERVICES
We may use third-party service providers to assist with website operations, payment processing, marketing, analytics, customer communications, and other business functions.
These providers may process personal information solely as necessary to perform services on our behalf and are expected to maintain appropriate security measures.
Examples may include:
• Payment processors
• Reservation and ticketing systems
• Email marketing providers
• Website analytics providers
• Advertising and social media platforms
- DISCLOSURE OF INFORMATION
We do not sell personal information for monetary compensation.
We may disclose information:
• To service providers assisting our business operations
• To comply with legal requirements or lawful requests
• To protect the safety, rights, or property of Woods Valley Ski Area, our guests, or others
• In connection with a merger, acquisition, restructuring, or sale of assets
- DATA SECURITY
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no internet transmission or electronic storage method can be guaranteed to be completely secure.
- MARKETING COMMUNICATIONS
Guests may opt out of promotional emails at any time by using the unsubscribe link contained in marketing emails or by contacting us directly.
Operational communications regarding purchases, reservations, passes, lessons, rentals, or account activity may still be sent when necessary.
- THIRD-PARTY WEBSITES
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of those websites. Visitors should review the privacy policies of any third-party sites they visit.
Online Store and Ticketing Services
Certain purchases, reservations, ticket sales, season pass transactions, gift card purchases, lessons, rentals, and related services may be processed through our online store platform and affiliated service providers. Information submitted through these systems may be collected and processed as necessary to complete transactions, manage customer accounts, provide customer support, prevent fraud, and fulfill purchases.
- YOUR PRIVACY RIGHTS
Depending on your state of residence, you may have rights regarding your personal information, including rights to request access, correction, deletion, or information about how personal information is used.
Requests may be submitted using the contact information below.
- PHOTOGRAPHY AND MARKETING
By purchasing a lift ticket, season pass, lesson, rental, or participating in activities at Woods Valley Ski Area, guests acknowledge that photographs, video recordings, or other media may be captured in public areas of the resort.
Such media may be used by Woods Valley Ski Area for marketing, promotional, advertising, social media, website, and related business purposes without additional compensation.
- CHILDREN’S PRIVACY
Our website is not intended to knowingly collect personal information from children under the age of 13 without appropriate parental involvement.
- CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any revisions will be posted on this page with an updated effective date.
- CONTACT US
If you have questions regarding this Privacy Policy or wish to submit a privacy-related request, please contact:
Woods Valley Ski Area
PO Box 250
Westernville, NY 13486
Email: skiandride@woodsvalleyskiarea.com
Phone: 315-827-4721